Privacy policy

M-Equine Oy, reg.no 2619447-2 (“M-Equine,” “we,” “us” or “our”) will process your personal data when you are visiting and using the services provided at m-equine.fi. Below, you will find information on what kind of personal data we process, why we do it, what we use it for and how we may share it. M-Equine oy is the data controller of any processing of your personal data.

WHAT PERSONAL DATA DO WE PROCESS?
We collect personal data when you purchase goods, sign up for news, invites and offers, request support and are browsing our website. Such personal data will include your name, e-mail address, telephone, delivery address, payment details, IP address, behavior on the website and other information that you voluntarily provide us.

PURPOSE, LEGAL GROUND AND STORAGE PERIOD
We will only use your personal data for the purposes, and on the legal grounds, as set out below. We will not use your personal data for any purpose that is incompatible with the below purposes. Further, we will only use your personal data during the period as set out under “Storage period”, after such which period your personal data will be erased.

PURCHASES
Purpose of processing: When you purchase goods, we will process your personal data to fulfil our contractual obligations towards you (see Terms of Use). Our purchase form identifies what information you must provide to us, in order for us to complete your purchase.

Legal ground for processing : The processing is necessary for our performance of the contract with you (i.e. Terms of Use).

Storage period: We will process your personal data during the term of our contract, we will thereafter erase your personal data.

DIRECT MARKETING
Purpose of processing: When you sign up for news, invites and offers (direct marketing), we will process your personal data to provide the services as requested by you. Our direct marketing is based on profiling, which means that we will customize the information that you receive from us based on certain factors. We use the following types of personal data to compile a profile: your gender, your location, your previous purchases, your behavior on our website, and/or your previous behavior when receiving direct marketing from us.

Legal ground for processing: The processing is necessary for our legitimate interests to maintain good customer relations.

Storage period: If you opt-opt or unsubscribe from our marketing (including profiling), we will no longer process your personal data for this purpose. We will also erase your personal data, unless there is another legal ground for keeping your data (such as a valid purchase contract).

SUPPORT
Purpose of processing: When you request support through our support channels, we will process your personal data to be able to assist you with the relevant matter.

Legal ground for processing: The processing is necessary for our performance of the contract with you (i.e. Terms of Use).

Storage period : We will erase your data, within one year after the relevant matter has been finally resolved.

BROWSING
Purpose of processing: When browsing our website, we will process your personal data to improve our website and for marketing purposes.

Legal ground for processing: The processing is necessary for our legitimate interests to improve our website and for retargeting.

ANALYSIS OF DATA
Purpose of processing: We will analyze your personal data, in order to compile aggregated tracking data (including to analyze visitors’ use of our sites by tracking information such as page views, traffic flows, search terms and click throughs).

Legal ground for processing: The processing is necessary for our legitimate interest to create statistics over time.

Storage period: We will anonymize all tracking data where this is technically possible. When your personal data has been anonymized, it will no longer be considered personal data under applicable data protection laws.

Please note that the above storage periods do not apply to the extent M-Equine is required to retain your personal data (partly or in full) under applicable mandatory law (e.g. accounting laws).

WHO DO WE SHARE YOUR PERSONAL DATA WITH?

Only the people who need to process personal data for the purposes mentioned above have access to your personal data.

YOUR RIGHTS
You are entitled to the following rights under applicable laws:

The right to access : you may at any time request to access your personal data. Upon request, we will provide a copy of your personal data in a commonly used electronic form.
The right to rectification : you are entitled to obtain rectification of inaccurate personal data and to have incomplete personal data completed.
The right to erasure (“right to be forgotten”) : under certain circumstances (including processing on the basis of your consent), you may request us to delete your User Data. Please note that this right is not unconditional. Therefore, an attempt to invoke the right might not lead to an action from us.
The right to object : to certain processing activities conducted by the us in relation to your personal data, such as our processing of your personal data based on our legitimate interest. The right to object also applies to processing of your personal data for direct marketing purposes.
The right to restriction of processing : you may under certain circumstances request from us to restrict the processing of your personal data. Please note that this right is not unconditional. Therefore, an attempt to invoke the right might not lead to an action from us.
The right to data portability : you are entitled to receive your personal data (or have your personal data directly transmitted to another data controller) in a structured, commonly used and machine-readable format.

Finally, you also have the right to lodge a complaint with the supervisory authority in Finland, which currently is Data Protection Ombudsman

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